Brighton & Hove Albion
Focus Group is a long-time partner and supporter of Brighton & Hove Albion, helping the team both win off and on the pitch.
Technology solutions for leisure and entertainment
New technology is unlocking unprecedented opportunities for growth in the leisure and entertainment industry. By digitalising processes, you enhance your services and ultimately enrich customer engagement. However, implementing this technology is no easy task to solve alone.
Leisure industry solutions that enable 5-star service
Did you know that 80% of businesses see revenue increases thanks to real-time data? Technology for the leisure and events industry is changing the game in how businesses interact with teams and customers.
Today, the answers to engage and sustain a satisfied customer change swiftly, and with the right technology in place, attaining that data can be as leisurely as the customers enjoying their time out.
Whether it's a solution within smart venue technology, technology in sports stadiums or entertainment in general, our tech experts are here to help create the perfect solution for your business operations.
Enhancing your customer experience with digital technology for entertainment and leisure
Collect and analyse customer data
65% of businesses will be fully data-driven by 2026. Today, both teams and customer needs are much more specific and diverse. With that, comes the expectation to be more precise. Our solutions give you access to real-time data usage through intuitive graphical dashboards, which can monitor, manage and report on IoT estates and customer insights.
Streamline data storage
Without the right solution, data can directly impact operations, reactions to unexpected events, and ultimately, customer experiences. Focus Group takes the hassle out of data and technology needs without compromising on dependability. Our business IT services provide computerised data processing solutions that keep teams working ahead of the game.
Empower project collaboration
Our diverse product range of leisure management software and collaborative tools lets you work seamlessly and efficiently. The Focus experts offer industry-leading Unified Communications solutions that integrate powerful technologies that fully streamline operations, empower teams, heighten customer experiences and drive success into the future.
Efficient venue management
As emerging technologies shape customer experiences, accessibility is no longer a nice-to-have extra, it’s a necessity. Venue technology needs to cater to everyone. Through our Digital Transformation services, you can adopt intelligent, tech-facilitated systems across your entire business operations, optimising customer experiences and keeping you above the competition.
Stay connected with your customers
As one of the largest independent providers of business phone system services in the UK, we deliver the very best in telecoms expertise, without compromising budgets. Our telecom solutions can propel customer interactions for businesses, making a real difference in productivity and profitability, not to mention CSAT and NPS ratings.
Security that encourages trust
The risk of unauthorised access and data leaks is bound to increase without the right protection in place. Our data loss prevention solutions help prove exactly who is doing what at any time whilst analysing potential threats. Through features like unique intellectual algorithms and fingerprinting, we can pinpoint threats from trusted and untrusted users across your entire infrastructure.
Download our leisure and entertainment brochure
Enhancing your customer experience with digital technology
Cyber
Customers today seek professionals who handle their personal information responsibly. Safeguard sensitive customer data, build trust through uninterrupted operations and mitigate risks from cyber threats across your business operations.
IT
Unlock unparalleled productivity with our suite of Microsoft business solutions, and enjoy 24/7 IT support services that ensure your users have access to assistance anywhere, any time.
Cloud
Enhance customer experiences through data-driven personalisation, streamline operations and support remote collaboration, all delivered through cost-effective solutions.
Communication
Utilise our diverse range of communication and collaboration tools, allowing your business to work seamlessly and better connect you with your customers - anywhere, anytime.
Connectivity/IoT
Get ultra-fast, reliable connectivity, exclusively for your business. Keep your operations secure through reactive backup solutions that utilise dual broadband, offering a rapid switch from one connection to another.
Mobile
Freedom, flexibility and brilliant value. What's not to love? It’s all yours with our wide range of bespoke business sim-only deals and mobile packages.
Book a free consultation with one of our specialists
We partner with industry leading companies to benefit you
Embrace the future with smart technologies
Today, customers are looking for new and exciting experiences when interacting with a brand or event. AI and Virtual Reality are notable technologies paving the way for new experiences, such as personalised booking recommendations, creative engagement, and ensuring crowds are safe in large event spaces.
However, integrating advanced tech isn't as simple as flipping a switch. Various factors like a lack of skilled staff, integration challenges, and budget costs can make the adoption of innovative technology a major struggle. Luckily, we're here to help!
As experts in the field, our Digital Transformation services can catalyse your integration process of cutting-edge technologies into all areas of business, forming new customer experiences along the way.
Through our 5-step plan, you can embrace intelligent, tech-facilitated systems across your operations, optimising customer experiences and staying ahead of the competition.
Somerset House
Focus Group guided Somerset House through the adoption of a cloud-first strategy to enable a future-proof digital transformation.
Sussex County Cricket Club
While the team focus on their performance on the pitch, Focus Group focus on providing essential technology services to the club.
Frequently asked questions
How is technology used in leisure?
Businesses can leverage technology to enhance leisure experiences, attract patrons, and streamline operations. For example, in entertainment venues - cinemas, amusement parks, etc. - mobile apps allow customers to book tickets, access schedules, and receive updates.
Notably, virtual reality and augmented reality have become much more common practices to utilise, such as enriching experiences in museums, theme parks, and gaming centres, providing immersive attractions.
On the other hand, hospitality businesses like hotels use smart room technology to create a seamless stay, offering app-controlled lighting, entertainment, and room service.
How can technology improve the customer experience?
Technology improves the customer experience by enhancing convenience, personalisation, and engagement. Unified online platforms, apps, and websites enable seamless access to services, whether for booking appointments, shopping, or exploring products.
Artificial intelligence (AI) is also the talk of the town right now, with personalised recommendations powered by AI catering to individual preferences, making interactions more relevant and enjoyable. On top of that, chatbots and virtual assistants provide instant support, resolving inquiries efficiently at any time.
Technology is also getting experimental, with Augmented reality (AR) and virtual reality (VR) creating immersive experiences, such as previewing travel destinations. On top of that, data analytics allow businesses to anticipate customer needs, offering tailored promotions and improving product offerings.
Ultimately, technology fosters stronger connections between businesses and customers, ensuring satisfaction and building long-term loyalty.
What are the benefits of smart technology in entertainment?
Streaming platforms use AI to recommend content tailored to individual preferences, ensuring users discover movies, shows, and music they love. Additionally, Smart TVs and home theatres deliver high-quality visuals and sound, transforming living rooms into immersive entertainment hubs.
On the other hand, in public entertainment venues, smart technology enhances experiences with app-based ticketing, real-time updates, and virtual queuing. Interactive displays and AR tools enrich museum visits or live events. By combining convenience, personalisation, and innovation, smart technology elevates how people consume and engage with entertainment, creating memorable and enjoyable moments.
How can technology improve accessibility?
Technology significantly improves accessibility by creating inclusive environments for people with diverse needs. Assistive technologies like screen readers, speech-to-text tools, and voice recognition software enable individuals with visual or hearing impairments to interact with digital platforms.
Furthermore, closed captioning and transcription services make audio content accessible to the hearing impaired, while video descriptions assist those with visual challenges.
Additionally, Smart Home devices controlled by voice commands or apps offer convenience for individuals with mobility limitations, whereas adaptive hardware, such as specialised keyboards, mice, and touchscreens, ensures usability for those with physical disabilities.
By enabling equal access to information, services, and opportunities, technology fosters independence and improves the quality of life for all users.
