xs

sm

md

lg

xl

Focus Group

Sandy Park Stadium & Conference Centre

Sandy Park’s stadium & conference centre now benefit from a converged infrastructure solution that’s ensured they’re at the forefront of England’s club rugby stadia.

Focus Group

About Sandy Park Stadium & Conference Centre

As Exeter's award-winning Conference, Banqueting and Events Centre, Sandy Park can host everything from large exhibition events to small meetings, all within easy reach of Exeter and beyond.

With an excellent in-house planning and operational team, Sandy Park shapes successful events for all of their clients, ensuring its spaces are tailored to every individual need.

On top of all that, Sandy Park also prides itself on being the home to the Gallagher Premiership Rugby team, the Exeter Chiefs.

Sandy Park Stadium Conference Centre

The challenge

Sandy Park required a single IT and communications solution to satisfy the operational needs of both its rugby and conferencing staff, as well as those of its visitors.

The stadium and conference centre required a wide-ranging solution to meet its voice, data, internet, CCTV, disaster recovery, metered Wi-Fi access, audio-visual entertainment and media accessibility needs.

Doing this would be no easy feat, as it meant integrating an intricate range of technologies and equipment from a variety of manufacturers, underpinned by a stable and well-managed cable infrastructure.

Furthermore, Sandy Park was built on an isolated green-field site, making provision of ample voice, data and internet connectivity at a reasonable price very problematic.

Sandy Park could not open for business without its communications solution being in place for both health and safety reasons and for the stadium to receive the endorsement of the public and media to make the opening a complete success.

Access to the unfinished site was not available until late August, so everyone involved had less than three weeks to complete and test the whole installation. It wouldn't be an easy challenge to tackle, but our team were eager and optimistic to score that sweet touchdown.

Sandy Park Stadium Focus Group Sponsor

The solution

Sandy Park Stadium And Conference Centre

To kick things off, detailed project plans were put in place by one of our dedicated project managers, which deftly adapted as the requirements of physically delivering the structural building took precedence.

From there, we provided Sandy Park with all their communications needs and associated infrastructure, starting with high-density CAT5 cabling with fibre backbones from the core to edge cabinets. Additionally, outlets were supplied to deliver to PCs, CCTV, TVs, wireless access points, telephony and numerous other specialist endpoints.

On top of this, a Cisco network local area network (LAN) was overlaid on the cabling for voice, data and internet use, as well as for transmitting CCTV images to the Stadium’s control centre for match day events. Point-to-point microwave links were deployed over a 1.8 km distance between Sandy Park, our data centre, and a resilient backup premises to carry all of Sandy Park’s voice, data and internet traffic.

Now, Sandy Park’s entire telephony solution is hosted within our data centre linked via the microwave link and provides them with all of the telephony features they require, as well as providing access to pooled ISDN digital lines, enabling them to handle the high volumes of calls staff receive on match days.

Thought we were done there? Far from it. We also implemented digitally enhanced cordless telephony (DECT) handsets, which are used by the conference centre staff to allow them to roam seamlessly throughout the building and always be contactable.

An automated attendant was installed to provide callers with information regarding upcoming matches, including ticket sales and travel information on how to reach Sandy Park. This also provides direct access to the conference centre managers and other key staff at Sandy Park, therefore routing their customers to the most relevant person for their queries.

The cherry on top? The public access Wi-Fi gives conference delegates and visiting media access to the internet, providing a critical service to its clients and an extra revenue stream.

The results

Sandy Park wanted a complete communications solution from just one provider that would take total responsibility for all its deployment support and future expansion.

Not only did we meet those requirements, but we went above and beyond delivering a cost-effective and efficient solution that has supported the attraction of thousands of customers to the conference facilities, and ensured Sandy Park is at the forefront of England’s club rugby stadiums.

Since then, Sandy Park has undergone a £24 million redevelopment to increase its capacity from 10,744 to 20,600. These plans included three state-of-the-art grandstands, a 1,000-seater auditorium, and extra conference and banqueting facilities.

We continue to be at the heart of these redevelopment plans to ensure their communications infrastructure matches the ambitious needs of this ever-evolving business.

Sandy Park Exeter

“One of our main concerns in choosing Sandy Park as our new site was its inaccessibility in terms of communications. The team quickly allayed any fears we had by providing a single solution that was not only efficient and cost-effective but was able to cope with the stadium and conference centre’s differing needs. In addition, we could not give them very much time to work in but the team delivered the job on time in a flexible and professional manner that we still benefit from today with regular contact from our account manager.”

Keiron Northcott

deputy chief executive

Download this customer story

Download customer story

More customer stories

Brighton & Hove Albion FC logo

Brighton & Hove Albion

Focus Group is a long-time partner and supporter of Brighton & Hove Albion, helping the team both win off and on the pitch.

Somerset House logo

Somerset House

Focus Group guided Somerset House through the adoption of a cloud-first strategy to enable a future-proof digital transformation.

Sccc Logo

Sussex County Cricket Club

While the team focus on their performance on the pitch, Focus Group focus on providing essential technology services to the club.

Switch to Focus Group by calling 0330 024 2000

Contact us