The evolution of technology and the next generation

Author: Sonia Older  |   Date published: August 23, 2021, UK  |   Read est: 5 min read

The evolution of technology

2003 was a landmark period in the evolution of technology. For one thing, it was the year of Focus Group’s inception! Around this time, a certain Mr Zuckerberg was busy redefining the way we connected with the launch of Facebook and the initial public offering of Google took the world wide web by storm in 2004.

Life in the world of data connectivity also started to gather some real pace, with the launch of Hutchinson’s 3G service. This didn’t go quite so smoothly initially, as it was difficult for consumers in the UK to obtain handsets and developers encountered problems in the design of both the handsets and networks.

Meanwhile, the broader telecoms consumer market was busy discussing which Nokia to choose next from a whole deluge of handsets which hit the shelves in the early years of the new Millennium. Would it be the popular little 3310 with its notable upgrade of 459-character text messages, three times longer than its predecessors?

2003 was also the birth year of our newest recruits - a generation of digital natives. But more about that later.

People using mobile phones

Further improvements to communications networks

The PSTN switch off is the next big topic. The withdrawal of traditional copper-based telephone services has long been a hot topic in the communications business but is now gathering real pace. As Openreach is busy preparing exchanges across the UK, we’re busy preparing our customers to wave farewell to existing ISDN lines and make way for full business fibre connections. These changes will soon make major improvements to communications networks, enabling consistent, faster and more reliable connectivity, VoIP telephony and ultra-fast internet connectivity.

Technologies such as augmented (AR) and virtual reality (VR) will transform the ways in which people interact, share information and purchase products on the internet and beyond. Consumers are already turning to augmented reality to provide immersive, computer-generated experiences of holiday destinations, new homes or ahead of making the commitment to purchase other such high value products.

Businesses need scalable IT infrastructure to benefit from such technological advances and enhance user experience. Furthermore, intelligent software and data is vital to support such computer-generated perceptual information, sometimes across multiple sensory points including visual, auditory, haptic and olfactory.

Sonia Older photo

Sonia Older
Brand & Campaign Manager

Sonia Older is the Campaign Manager at Focus Group and a highly experienced copywriter. She boasts over 20 years of experience in content marketing and PR across multiple industries, and is the key driver of content and PR for Focus Group across all UK offices. Away from work, Sonia usually swaps keyboard strokes for ski slopes in the Alps with her family.

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