Why companies need a digital transformation strategy
Author: Sonia Older | Date published: March, 7, 2024 UK | Read est: 6 min read
Digital transformation benefits every aspect of your business from your employees and team morale to productivity and customer service. Does your organisation have a plan for the future? Do you have your finger on the pulse of what technologies can help you achieve true business success? Focus Group provides some handy hints on what your digital transformation strategy could involve…
Digital transformation refers to the integration of digital technology into all areas of business to change and ‘power-up’ how you operate and deliver value to customers. From small to enterprise-scale organisations, it is key to future success to address what your personal digital transformation should look like; what processes and technologies should be implemented in order to take your operation to the next level.
Why should business have a digital transformation strategy?
It’s about survival! Organisations need to adapt quickly, remain agile, efficient and vigilant of increasingly high customer expectations. An illustration of this is the recent pandemic, which saw entire workforces up sticks and swap their office desk for the kitchen table, crumbs and all.
Those firms that had already embraced a move to the cloud and technology that facilitated remote working were primed to make WFH work – and work actually very effectively. Those who were still reliant on antiquated, legacy telephony systems, for example, were in trouble; playing catch up, losing business and valuable revenue in the process.
And while one would hope not to experience anything quite like a global pandemic again anytime soon, it certainly highlighted the need to reimagine business, future-proof it and embrace technology that elevates processes, culture, customer experiences and satisfaction – always.
What are the benefits of digital transformation?
Adopting new processes and technologies has untold business advantages, including:
Increased productivity – new technologies are able to highlight where processes can be improved, reduce manual effort, reduces errors; all having a positive impact on productivity and efficiency. Enter Azure Virtual Desktop – our desktop and app virtualisation service that allows users to access your work environment remotely and securely, wherever they are located. This could be THE solution for businesses who need to add agency staff or freelancers to their network when business is busy or launching a new product, for example. It also offers the flexibility of downscaling when workload returns to normal. And you only pay for what you use!
- Improves company culture & mental wellbeing – in the instance that teams are still choosing to work remotely, having the collaborative tools that still boost morale and ‘togetherness’ are vital. An example of this would be Microsoft Teams, which offers audio, video, instant messaging, file sharing and calendar syncing, allowing employees to communicate just as effectively as if they were office based.
- Increase agility – improved automation and productivity spells greater agility for both customers and employees. This speeds up deliverables, information, reporting and favourable outcomes.
- Happier customers – having the technology in place to quickly and seamlessly deal with customers and their changing needs and expectations. Having the tools to respond efficiently will boost customer satisfaction; cloud phone systems, for example, are packed with features, such as taking calls wherever you are, whether you’re on the move or office-based, call recording, call analytics and many enhancements depending on the needs of your business. Microsoft Teams literally turns your laptop into another level of telecoms delivering unrivalled unified communications – it’s been a business gamechanger for many organisations! For the smaller business, our PhoneLine+ is a very competitively priced VoIP options giving the capability of making or receiving calls from any device, with features including, voicemail, call divert and call hold.
- Reduced costs – business digital transformation means investing in scalable technologies and applications that accommodate future growth and support the modern workplace. By ditching traditional (and costly) IT hardware and the related expenditure on operation, maintenance and upgrades, you will effectively be freeing-up budget much better spent elsewhere.
- Increased profitability – a digital transformation strategy means you have all areas covered, which can only mean a boost to your bottom line. Having a business roadmap means you are proactive, not reactive, in dealing with your customers needs leading to better customer engagement and satisfaction, which will undoubtably be reflected in your profits!
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Defining your digital transformation strategy
The good news is that Focus Group has a dedicated team digital transformation of experts primed and ready to draw up the plans for your future business success! Connectivity and collaboration is our passion, so whatever size business or sector you operate in, we have the innovation and technology to deliver the ultimate in unified communication – all at a budget to suit!
Let’s talk TODAY to start your digital transformation journey!
Sonia Older
Brand & Campaign Manager
Sonia Older is the Campaign Manager at Focus Group and a highly experienced copywriter. She boasts over 20 years of experience in content marketing and PR across multiple industries, and is the key driver of content and PR for Focus Group across all UK offices. Away from work, Sonia usually swaps keyboard strokes for ski slopes in the Alps with her family.
