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Focus Group

Bradleys Estate Agents

Our cloud phone system provides unbeatable customer service for this leading estate agent

Focus Group

About Bradleys Estate Agents

Location: South West | Number of users: 250

As the largest independent Estate Agency in the West Country, Bradleys offers a multi-award-winning, high-quality service to sellers, buyers, landlords, and tenants from their 30+ offices across the region.

With a primary focus on getting people moved in, Bradleys works with customers through high communication, hard work, expertise, and a friendly approach, making the entire experience as positive and enjoyable as possible.

Bradleys Estate Agent Logo

The challenge

Bradleys wanted a resilient communications solution that would encompass the needs of all 33 branches, creating a borderless system that would integrate all the elements of the business and remove any “branch mentality”. They wanted all the benefits of a centrally hosted solution while also supporting the flexible working practices of staff that operate from multiple branches and homes.

Furthermore, Bradleys wanted to ensure every call was answered professionally and dealt with efficiently, as any call could result in a potential sale. They were very keen to use call reporting software to ensure this was achieved. The company’s dedication to customer service also meant they wished to use call recording to ensure staff maintained its excellent standards.

Additionally, the challenge was complicated by the mismatch of IT systems of their existing infrastructure, so a review of the entire data network and IT system was required.

On top of all this, all of these objectives had to be achieved on a cost-neutral basis. That's where we stepped in.

Bradleys Estate Agents 1

The solution

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Following a detailed audit of Bradleys’ existing communications costs, we recommended a complete systems overhaul, starting with a new high-availability wired and wireless network comprising of CAT5e structured cabling, data cabinets and patch panels.

Cisco PoE data LAN switches enabled the convergence of voice and data within each office, while wireless access points were added in branch offices for staff access to the network and the internet from their mobile devices.

Following a two-phased proof of concept trial, we then deployed a hosted, multi-site VoIP Mitel Connect solution. This solution has revolutionised Bradleys’ day-to-day working practices, creating a unified business model. Every incoming call can be answered by any office, no matter which number the client calls in on. Calls can be easily transferred between branches using unified communications and centralised diaries to gain full visibility of colleagues’ availability.

Also, call recording and reporting software provides complete visibility of how calls are being answered, e.g. picking up calls after three rings. It also has the additional use of a training tool, providing a useful legal and compliance-ready audit trail.

System management has also been accommodated through a browser-based Mitel software, which enables Bradleys’ IT team to add, remove or change users and carry out any other system re-programming to realise a return on investment, as this largely negated the need for ongoing third-party engineering costs.

Even better, further cost savings were found by migrating Bradleys from 200+ separate telephone lines to 60 centralised SIP trunk channels to reduce call costs. All 33 sites have been interconnected using a blend of leased lines, fibre to the cabinet (FTTC), and ADSL technology.

Internet connectivity was provided to the head office via a 100Mbps leased line, backed up by a FTTC circuit, for drastically improved connectivity speed and a service level agreement (SLA) with a four-hour fault response.

The results

With our entire solution achieved on a cost-neutral basis, Bradleys has not had to invest capital for the initial installation, nor have they had to increase their monthly telecommunications spend. However, they have still been able to invest in an extensive, brand-new solution.

Any lost business was unacceptable, and so, we provided a seamless installation that ensured there was zero downtime. Three sites were initially identified as test sites before the entire solution was rolled out. Additionally, training was provided to end users on a branch-by-branch basis to ensure they were all confident about using the new solution.

IT staff were given bespoke administration, enhanced fault finding and diagnostics training so they could provide first-line support, backed up by weekday on-site and 24/7 remote engineering support from us.

Ultimately, Bradleys has improved its approach to customer service and has laid the foundations for the next stage in their evolution to offer extended opening hours to suit the needs of a 24/7 society.

“We always manage to get the right result with you and I’d never look anywhere else with regards to our communications these days”

Lyndon Bent, commercial director

Bradleys Estate Agents

Bradleys Estate Agents 3

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