Focus Group strengthen its position in the Southwest with the acquisition of Pinnacle

Two men and a woman smiling at the camera with the Pinnacle logo overlaid in the top right corner

Focus Group has today announced its strategic acquisition of Pinnacle, a well-established cloud communications and mobile specialist headquartered in Bristol.

This move is set to enhance Focus Group's geographical reach across the Southwest, market presence and service offerings, solidifying its position as a comprehensive provider of innovative solutions in the telecoms, IT, connectivity and mobile sectors.

Several key factors drove Focus Group’s decision to acquire Pinnacle. It comes at a time of significant growth for both companies and represents a natural alignment of values and objectives. Pinnacle has earned an outstanding reputation in the industry, built upon its commitment to delivering exceptional service and its strong focus on culture and a people-first approach to business.

Furthermore, the business has a compelling success story having demonstrated consistent revenue growth over the years, with high visibility on future earnings and strong cash generation capabilities, aligning closely with Focus Group's growth strategy. With a proven track record of cross-selling IT, mobile, and fixed-line services, Pinnacle offers significant growth potential that can be further enhanced through the integration of Focus Group's products and expertise.

Brian Lodge, Regional Director at Focus Group said: "We are thrilled to welcome Pinnacle into the Focus Group family. This acquisition reflects our commitment to growth and not only further strengthens our operations in the Southwest but also brings together two companies that share a common vision for growth and customer satisfaction. Pinnacle's product range complements Focus Group's offerings in telecoms, IT, and mobile solutions, while its expertise in customer-centric UC technology presents additional opportunities for synergies and innovation."

Katy Simmonds, COO at Pinnacle added: "We are excited to join forces with Focus Group and leverage their extensive resources, strengthened product portfolio and industry experience. We remain dedicated to providing unparalleled value to our customers and as part of Focus Group, we will be in a position to continually innovate and deliver best-in-class solutions to meet their evolving needs."

About Pinnacle

Pinnacle is an IT, telecoms and mobile provider based in Bristol. With a strong presence in the West Country, Pinnacle also take care of business technology for customers across the UK and Europe. Founded over 20 years ago, Pinnacle has grown largely from the successful development of long-standing customer partnerships, its outstanding reputation and referrals.

Published 23rd February 2024