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Focus Group

DJ Alexander

Focus Group delivers seamless communication and analytics for this established, Scotland-wide residential sales and lettings agency.

Focus Group

About DJ Alexander

Since 1982, DJ Alexander has been a trusted name in residential sales and lettings, delivering impeccable services across Edinburgh, Glasgow, Dundee, Aberdeen and St. Andrews.

Managing over 10,000 properties throughout central Scotland, DJ Alexander offers professional insights, detailed market advice, and welcoming customer communications.

DJ Alexander

The challenge

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Before this project kicked off, DJ Alexander relied on a basic PBX phone system, which lacked real-time analytics and the flexibility needed for their evolving work environment.

Due to this legacy system, challenges included:

  • Limited analytics: The existing system did not provide real-time insights into team performance, making it difficult to monitor and improve operations across various sites.
  • Remote work limitations: Teams often worked offsite, necessitating a solution that allowed seamless communication and maintained a local presence, regardless of location.
  • Scalability concerns: With aggressive growth plans, the business needed a communication system that could easily scale and integrate new sites efficiently.

To address these issues, DJ Alexander needed a comprehensive communication solution. That’s where we stepped in…

The solution

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Be it call, collaborate or connect, the world of communication is at your fingertips with Horizon Webex - which is why we knew it was the perfect fit for DJ Alexander's troubles.

Through our Webex solution, we could deliver:

  • Unified communications: Horizon Webex provides a cloud-based platform supporting voice and video calls, instant messaging, and conferencing, accessible across desktop and mobile devices.
  • Local presence maintenance: Horizon can enable teams to make calls displaying local numbers (for example, Edinburgh), maintaining DJ Alexander’s local presence, even when employees are working remotely.
  • Scalability: Thanks to the cloud-based nature of Horizon Webex, the rapid onboarding of new sites is simple and seamless.

Additionally, analytics and reporting were made all the easier through our Akixi Analytics implementation. This allowed for:

  • Real-time performance monitoring: Akixi’s analytics offer live insights into team performance, enabling data-driven decisions and creating a culture of continuous improvement.
  • Gamification: Akixi’s features support the gamification of performance metrics, enhancing employee engagement and productivity.
  • CRM integration: Seamless integration with existing CRM systems ensures all communication data is centralised, improving efficiency and record-keeping.

The results

Through our integration of Horizon Webex and Akixi, DJ Alexander now has:

  • Enhanced flexibility: Employees can communicate effectively from any location, ensuring consistent customer engagement.
  • Improved analytics: Real-time data proactive management and performance optimisation.
  • Efficient scaling: Swift site integration, supporting growth without compromising on communication quality.

By leveraging our bespoke communication solution, DJ Alexander has successfully modernised their systems, resulting in improved operational efficiency and employee satisfaction - all whilst preserving their local identity in all customer interactions.

“Thanks to Focus Group, we now have seamless connectivity, real-time insights, and the flexibility to grow fast. But to have all that whilst still maintaining our local presence - that’s the cherry on top! Their support has been exceptional every step of the way, and I couldn’t recommend Focus Group enough."

Robert Binnie, Head of Fleet & Facilities Management

DJ Alexander

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