Focus Group steps up as Major Partner of Sussex County Cricket Club

Focus Group is delighted to announce the renewal and significant expansion of its partnership with Sussex County Cricket Club, stepping up as a Major Partner of the Club. The renewed agreement marks a new chapter in a relationship that has been building for over a decade, rooted in shared values, a commitment to the region, and a genuine passion for the game.

As part of the agreement, the Executive Lounge at The County Ground in Hove will be renamed the Focus Group Executive Lounge. Newly branded and refurbished, the lounge will serve as a premium hospitality and networking space for members, guests and corporate partners on matchdays. Focus Group will also use the space as a destination for client events and off-site meetings throughout the year, making The County Ground a genuine home away from home for the business.

The partnership goes even deeper than a naming rights deal. Focus Group Co-Founder Chris Goodman has been appointed to the Sussex Cricket board, a move that speaks to just how embedded this relationship has become, and how seriously both organisations are taking their shared future.

Wesley McGovern, Regional Managing Director at Focus Group, reflects on what the milestone means:
“Our relationship with Sussex Cricket spans over a decade, both as supporters of the Club and as their technology partner, so renewing our partnership and stepping up as a Major Partner feels like a natural next step in a journey we’ve been on together for a long time. “We’re thrilled to be unveiling the Focus Group Executive Lounge, which is a real statement of our commitment to the Club and to the region. And having Chris Goodman join the Sussex Cricket board is something we’re incredibly proud of. It reflects just how deeply rooted this relationship is, and we look forward to building on it for many years to come.”

Mark West, Interim Chief Executive of Sussex Cricket, is equally enthusiastic about what the renewed partnership will bring:
“We’re delighted to be growing our partnership with Focus Group, a long-time supporter and valued partner of Sussex Cricket. The new Focus Group Executive Lounge is a fantastic setting to enjoy cricket, and we look forward to seeing Focus Group at The County Ground regularly on non-matchdays too.”

A partnership built on more than business

Focus Group has been a technology partner and supporter of Sussex Cricket for over ten years, and this latest step reflects the natural evolution of that relationship. As one of the UK’s leading independent providers of business technology, delivering telecoms, connectivity, IT, cyber security and mobile solutions to businesses of all sizes. Focus Group brings genuine expertise and a long-term perspective to the partnership.

Sussex Cricket, established in 1839, is the oldest county cricket club in the UK and the oldest professional sports club in the world. From its home at The County Ground in Hove, the Club operates one of the largest recreational cricket leagues in the world, with over 190 affiliated clubs across the county, alongside leading programmes in women’s and girls’ cricket, disability cricket and state school cricket through the Sussex Cricket Foundation.

Together, the two organisations share a commitment to the communities they serve across Sussex and beyond. This Major Partnership is the clearest expression yet of that shared ambition.