Focus Group named Customer of the Year (EMEA) at the 2026 Rewst Automation & AI Awards

Focus Group has been named Customer of the Year (EMEA) at the 2026 Rewst Automation & AI Awards, recognised for the way it has embedded automation and AI into how it delivers services to customers across the UK.

The award was presented at FLOW 2026 in Nashville, Tennessee, Rewst's annual conference bringing together managed service providers from across the globe. Focus Group was selected ahead of competitors from across the EMEA region, with judges recognising the business for its commitment to building automation into the core of how it operates, standardising service delivery and creating a faster, more consistent experience for customers.

For Focus Group, automation and AI is about giving the team more time and headspace to focus on what matters most: delivering great service. By using the Rewst platform to handle repetitive processes and orchestrate workflows across its technology stack, the business has been able to continue scaling its operations without compromising on quality or customer experience. In practice, that has meant automating the process behind how customers raise joiners and leavers, reducing wait times and removing the risk of manual handling errors. It has also improved how support tickets are routed to the right engineer as quickly as possible, and given customers greater control through the Focus Group portal, enabling them to make changes themselves without needing to raise a request to the team.

Dave Bennett, Technical Director at Focus Group, said: "Winning Customer of the Year across EMEA is a brilliant result for the team and a real sign we're heading in the right direction. Automation and AI aren't just a talking point for us. They're fundamental to how we deliver a better experience for our customers every day. To have that recognised on a stage like this is something the whole team should be proud of, and it gives us a great platform to keep pushing further."

The Rewst Automation & AI Awards recognise businesses and individuals across the Rewst community who are building automation into the core of how they operate, with winners evaluated on measurable business impact, creativity, and technical execution.

More information on the 2026 winners can be found at rewst.io/2026awards.