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Challenges facing the hospitality sector

Hotels are under more pressure than ever to adapt. Some of the biggest hurdles include:

  • Rising costs and staffing shortages – Teams are stretched thin, leaving little time for innovation. Hotels need tools that automate repetitive tasks and free staff to focus on service.

  • Escalating cyber threats – Guest data and payment systems are prime targets. Traditional security models are struggling to keep pace with sophisticated attacks, leaving reputations and revenues at risk.

  • Disconnected systems – PMS, CRM, booking engines, and guest engagement platforms often don’t integrate well, leading to inefficiency and missed opportunities.

  • Increasing guest expectations – Guests expect seamless journeys: from mobile-first check-in to personalised offers and flexible loyalty schemes. Customers demand transparency, flexibility, and emotional connection.

  • Sustainability and compliance pressures – Guests expect seamless journeys: from mobile-first check-in to personalised offers and flexible loyalty schemes. Customers demand transparency, flexibility, and emotional connection.

  • Enquire now

    Cloud 1
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    Microsoft Copilot for Hospitality


    Unlock the power of AI to transform how your teams work. We guide your business through every stage of Copilot adoption:

  • Technical readiness assessment: ensuring your infrastructure, licensing, and data governance are prepared for Copilot.

  • Business capability assessment: reviewing operational maturity and defining how AI can add value.

  • Oversharing report: auditing Microsoft 365 data to identify security and privacy risks before AI is deployed.

  • Proof of Value: running pilots with selected staff to showcase measurable impact.

  • Full adoption support: embedding AI into daily workflows with our Copilot Academy and ongoing managed services.

  • Benefits: Smarter workflows, faster decisions, more time for staff to focus on guest service.

    Risks mitigated: Prevents data oversharing, reduces failed AI rollouts, ensures adoption delivers measurable ROI.

    Enquire now

    Modern SecOps for Hospitality

    Protect your brand, guests, and operations with next-generation security. Our Modern Security Operations Centre (SecOps), powered by Microsoft Sentinel and Defender XDR, combines automation, behavioural analytics, AI, and expert analysts for end-to-end protection. Services include:

  • 24/7 threat detection & response – rapid identification and containment of security incidents.

  • Proactive threat hunting – leveraging global intelligence to identify vulnerabilities before they’re exploited.

  • Third-party integration – full visibility across all hotel systems, from PMS to Wi-Fi networks.

  • Expert response – UK-based SOC engineers on hand to investigate anomalies and mitigate risks.

  • Benefits: Protects guest data, payment systems, and business continuity. Builds trust by safeguarding customer experiences.

    Risks mitigated: Closes blind spots, reduces financial loss from downtime, prevents reputational damage from breaches.

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    Cloud 3
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    Microsoft Cloud Solution Provider (CSP) Services


    Optimise your Microsoft investment for hospitality efficiency. As your CSP, we go beyond licence management to provide strategic, cost-effective IT support. Our services include:

  • Licence & consumption optimisation: detailed reporting to identify overspend and unlock hidden value

  • Strategic roadmaps: aligning Microsoft 365 and Azure with your hotel’s digital transformation plans.

  • 24/7 expert support: priority access to Microsoft escalation channels, backed by ITIL best practices.

  • Proof of Value: running pilots with selected staff to showcase measurable impact.

  • Integrated expertise extending value with guidance across cloud, networking, and security.

  • Benefits: Lower IT costs, improved staff collaboration, stronger compliance and governance.

    Risks mitigated: Eliminates licence overspend, prevents compliance failures, ensures technology scales securely.

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    Spotipo

    Why choose Focus on Hospitality?


    • Hospitality expertise meets enterprise IT – our specialists understand both the unique pressures of hotel operations and the power of modern technology.
    • Trusted partner – supporting hospitality providers across independents, groups, and international brands.
    • End-to-end approach – from AI productivity to cyber security and cloud optimisation, we deliver holistic solutions that fit your hotel’s needs. y
    • Proven impact – customers like Exclusive Hotels, Axiom Hospitality and many more have leveraged our Modern SecOps services to achieve visibility, resilience, and world-class digital experiences.

    Ready to transform your hospitality operations?

    Enhance productivity, protect guest data, and unlock new value with Focus on Hospitality.

    Enquire now

    Customer stories

    Exclusive Hotel logo

    Exclusive Hotels

    “Hosted telephony from Focus Group boosted our efficiency and improved guest communications instantly.”

    Radisson Blu

    Radisson Blu

    “Focus Group delivers a 5-star, IT-managed service for Radisson Blu’s London properties - keeping our team connected and our guests happy.”

    Courtyard Grid Image

    Courtyard by Marriott

    “Our new telephony and IT solution was seamlessly delivered by the Focus Group team.”

    Let's Talk Hospitality

    Focus on Hospitality is committed to partnering with forward-thinking hotels and accommodation providers.
    We’re not just a supplier – we’re a strategic partner helping you succeed.

    Contact us