Focus Group celebrate double victory at Gamma Partner Awards 2025
Focus Group has achieved remarkable success at the Gamma Partner Awards 2025, securing both the prestigious ‘CCaaS Reseller of the Year’ award for the second consecutive year and the coveted ‘Sales Team of the Year’ honour.
This impressive double victory highlights Focus Group's unwavering commitment to delivering cutting-edge Contact Centre as a Service (CCaaS) solutions and their outstanding nationwide sales performance.
CCaaS Reseller of the Year
Retaining the CCaaS Reseller of the Year title, Focus Group has once again been recognised for its leading role in deploying progressive contact centre solutions. This accolade reflects the strength of Focus Group’s long-standing strategic partnership with Gamma, ongoing investment in CX technologies, and dedication to delivering intuitive, scalable, and managed contact centre solutions to customers across the UK.
“Focus Group have yet again been awarded CCaaS Reseller of the Year for their continued success in deploying contact centre solutions.” said Andy Smethurst, Channel Sales Director at Gamma. “Their experience in this field and their ability to tailor solutions to deliver the best possible value to their customers really sets them apart.”
Richard Osborn, Director of UC/CX at Focus Group, added: “Customer-experience (CX) technologies are of huge strategic importance to us. The support from Gamma has been a driving force behind our success, and it's fantastic to see the momentum continue, particularly as we expand our AI-enabled CX capabilities through acquisitions like Contact Systems and Matrix247.”
Sales Team of the Year
In addition to this CX recognition, Focus Group also earned the Sales Team of the Year award, celebrating the outstanding performance of its regional sales teams and the success of its solution-led, outcome-focused sales strategy.
“This award is close to our hearts,” said Sam Kirkby, Head of Voice & Data Sales at Focus Group. “It recognises our continued investment in building a top-tier nationwide sales function, and to supporting our people with the tools and training to achieve wildly successful careers at Focus Group.”
In 2025 alone, Focus Group has welcomed 55 new sales professionals across its business development teams and strengthened its sales enablement programme, reinforcing a culture of excellence and empowerment.
Gamma’s Andy Smethurst praised the team’s versatility and achievements: “Focus Group have demonstrated outstanding commitment to deploying and supporting the full Gamma product set. This award recognises their ability to package products to deliver solutions that meet the needs of their diverse customer base.”
These accolades reflect Focus Group’s ongoing drive to deliver exceptional technology solutions and customer experiences – and its continued leadership in the UK communications landscape.
